After the age of 50, there are more concerns such as lack of luster and volume in hair, more gray hair, and trend-like hair that does not suit you. How can long-established hair salons solve these hairstyle problems?
Table of contents
- 50s is an age when you can regain your personality, challenge
- “Glossy” is the key to black hair and gray hair
- Long hair for those in their 50s and older, which used to be difficult, is now possible thanks to technological advances.
- Even if you enjoy the sense of the season instead of “always the same”
50s is an age when you can regain your personality, challenge
TAYA opened its first store in Chiyoda Ward, Tokyo in 1964, the year the first Tokyo Olympics were held . Currently, we have 85 hair salons nationwide. This time, we interviewed Mr. Yosuke Shiratori of TAYA&CO.GINZA Ginza Main Store , who has been a hair stylist for 22 years and is registered at the Ginza Main Store .
Fuka Koshiba, who is popular among young people, serves as the image character for TAYA, which has a stylish impression. It might be intimidating to visit because it’s a store for young people, but it’s a long-established store, and about half of the customers are in their 50s or older, and many of them have been going there for over 20 years.
According to Mr. Shiratori, the 50s are an age when the number of people who want to try new hairstyles is surprisingly increasing . She said, “ I think it means that you have finally returned to the main role of your life after raising children .
So Mr. Shiratori proposes a style that mixes trends a little . For example, if you imitate Korean hairstyles that are very popular among teens and twenties, you will feel a sense of incongruity. However, as you can see in the photo below, if you use only Korean-style bangs (bangs), you can get a stylish and modern finish that suits adults .
“Glossy” is the key to black hair and gray hair
When it comes to dyeing gray hair, they suggest styles that go beyond just black or brown. Recently, it is said that the style of enjoying gray hair in a positive way, such as cutting, perming, and meshing that makes use of gray hair, which is a mixture of gray hair and black hair, is appreciated .
Furthermore , Shiratori says, ” rather than hiding gray hair, it’s about making it shine .” Even if it’s pitch black, dry and lustrous hair will make you look much older . At the hair salon, it is important to choose a treatment that causes as little damage as possible and to do careful home care, and it seems that they also teach home care methods for that purpose.
Long hair for those in their 50s and older, which used to be difficult, is now possible thanks to technological advances.
Mr. Shiratori also wants people to know that the evolution of hair care products and equipment is remarkable. “There are many people who are over fifty and want to cut their hair short because they care about their luster and volume. If you take care of your hair at home and take care of your hair, such as organic coloring , you can try your favorite hairstyle .”
In fact, TAYA has an adult woman who keeps long glossy hair.
Mr. Shiratori advises, ” Even if it’s difficult to do with the old techniques, there are many hairstyles that can be done now . You can be whoever you want to be.”
Even if you enjoy the sense of the season instead of “always the same”
The “TAYA” group digitizes the user’s medical record, and the staff analyzes and researches to provide more optimal services. The main reason for this is that it is a long-term production, rather than a one-time hairstyle proposal.
“ We are thinking about hairstyles for customers who visit us every 90 days, ” says Shiratori. In the hot and humid summer, it is cut lightly, and for the beginning of autumn, the length is left so that the perm style can be enjoyed.
With the coronavirus finally showing signs of coming to an end and the opportunities to go out increasing, it may be a good opportunity to try new hairstyles without hesitation.